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Design Matters: Adam Grant
TED Business
How Do You Know?
One of the ways that i learned about challenging someone that is really, really firm in their thinking is to ask the question, how do you know? And its value in conflict is is really profound. Can you talk about what that question does, or when the appropriate time to ask that question is? I mean, you're the expert, right? You wrote brand thinking. This is what you do for a living. So you tell me, the harder thing for me is to know what not to ask. That's the challenge that i have in any,. in any really good conversation like i'll have in front of me now, in talking with you, nine pages of questions. The hard
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