Away CMO Carla Dunham: 'Digital is wonderfully optimized, but we still need contact'
The Glossy Podcast
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How TikTok Connects With Your Target Customer Base
When you think about your target customer, who are they? Are you going younger? Are you trying to get a Gen Z? Are you already there? How would you describe it? I mean, listen, you know, we have a deep portfolio of products. And so when we think about our customer, we really start with a mindset. That's the point that even as you and I were talking earlier around being needing to be everywhere and communicating with everyone,. But wanting to do that surgically.
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