2min chapter

How I Built This with Guy Raz cover image

Bonobos: Andy Dunn (2019)

How I Built This with Guy Raz

CHAPTER

Investing in Men's Pants

Ralph lorin is the founder and CEO of Benobos, a clothing brand. He says he wanted to create an online catalogue for men's pants that could be sold on the web. The company has raised more than $100 million in venture capital so far. Lister: "We're going to go into a stagnant category"

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