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The Power of Reiterating Your Reason for Holding a Political Position
The idea of reiterating your own reason for holding a political position, it's not crazy for very new political issues. The fact that you have such hard numbers in your research of life, you can actually get people to buy talking about what they care about. You can get them to change what they support on this substantive issue. And so we found that making a new sort of environmental protection argument in terms of purity and sanctity tended to resignate more with conservatives than one that was just about protection and caring for the environment.