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The Business of Barbie | 5

Business Wars

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The Battle for Doll Supremacy: Barbie vs. Bratz

This chapter explores Barbie's changing popularity from the 1990s to the 2000s, focusing on the peak success of Totally Hair Barbie and her subsequent decline. It also covers the competition with Bratz and the legal challenges faced by Mattel in adapting to shifting consumer interests.

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