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Productized Services

The Business of Authority

CHAPTER

Productise Services

productise services is a great next step, because you can automete so much of the sales proces al. And if you're giving people a price up front for the outcome, and you're attracting the right kind of peti no, the kind of people who should be buying it,. that are going to get positive r o i, maybea enormously positofe r o i from purchasing that. I think we need t not underestimate the power of making your marketing and selling simpler. It really minimizes stuff. So i think it's a great fit for, like a soloist who doesn't, can't just assign stuff to other people, and wants to focus on doing

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