Unlocking the Secrets of User Research for Conversion Rate Optimization | Talia Wolf & Yaron Been
The EcomXFactor Podcast: Ecommerce, Funnels & CRO
Optimizing Conversion Rates Through User Research and Analysis
The chapter delves into the importance of user research for increasing conversion rates, citing a case study with a 97% sales increase through persona-based messaging. It emphasizes the need for understanding user behavior, conducting interviews, and avoiding leading questions. Strategies for analyzing user insights, prioritizing tests, and optimizing even with low traffic are discussed.
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