Challenges of Adopting Technology in Non-Technology Companies

Please tune in for Episode 22 where we are joined by the fascinating Dr Barton Friedland to discuss Lucy Suchman’s book “Human-Machine Reconfigurations: Plans and Situated Action” (2007). In it, she studied the interaction of humans with a state-of-art photocopier. Interestingly, Suchman's studies show that interaction problems are mostly due to the underpinning assumptions about users’ behaviour. More specifically, her work questions the idea that human actions are merely based on the following of plans!

Overall, this is a must-read for anyone interested in technology, humanism and post(trans)-humanism, as well as more practical issues of technology adaptation and dissemination!