Digital analytics is the control point for all your digal intelligence a company has, right? Causeit is. Is the one place where you have no true raw customer busine information t he can then use to improve its performance. And i think now all of us are working on that. So w got, you get the whole week end here. By monday. Ah, let's have a kmock up. Well, it's an interesting i don't think we designed it this way,. But or our last episode, having really been kind of exploring and digging into to big query, google bing query, and really just trying to get an understanding of what it was.