Brand Strategies and Societal Disparities

This chapter examines the challenges and contradictions of branding in the age of super apps and critiques corporate messaging, particularly in light of Elon Musk's influence. It highlights the disconnect between consumer expectations and brand strategies, using HBO's rebranding to discuss broader issues of income inequality and the wealth gap in America. The conversation also touches on the role of billionaires in shaping societal values while questioning the narrative surrounding wealth accumulation and its implications for the economy.