2min chapter

The Creative Penn Podcast For Writers cover image

Selling Books Direct on Shopify with Katie Cross

The Creative Penn Podcast For Writers

CHAPTER

How to Optimize Your Email Marketing Automation?

It just simplifies the automation, right? Absolutely. Because you cause you're able to tag and move people around based on the customer journey that you come to know really well through direct sales. You don't have that feedback from amazon or cobo or anywhere else. It's just, when we say data, it means you have a direct relationship with them through their emal you know what they're buying. That's really what that is. And that's the control over the business that i wanted to have so i could actually make decisions based on what people were doing on my web sit yes.

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