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Scarcity, Guarantees & the Cohort Method (with Vince Del Monte) Pt.1 - March ‘22 | Ep 452
The Game with Alex Hormozi
How to Add Scarcity Legitimately Without Sounding Unethical
People always like to hoard scarce resources. And if your slot is the scarce resource, which is our goal and positioning it that way, then you get more people to buy at higher prices. So number one is you can have a total business cap. Number two is a growth rate cap. It's a cap on speed, right? Which is what I was referencing earlier,. Instead of having a cap on the total business, we have a cap on how many we can take per week or per month or whatever. The third way that you can add the scarcity in is having cohorts in and of themselves.
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