163: Relationships Over Transactions: How Fringe’s Carl Sajous is Changing the Game in Sales
Sales Success Stories
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The Cost of Action and the Cost of Inaction
Sally Kohn: I feel like there's a lot of scared and stuck. She says she tries to get people to imagine themselves in this future state, right? "How is that different from making this decision to work with us or not do anything?"Kohn: People ask about competitors all the time; rather than talking about them, really, the biggest competitors are the status quo.
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