How to Adapt Beyond Your Vision with Grant LaFontaine of Whatnot
For Starters with Alexa von Tobel
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Building a Livestream Shopping Platform: The Story of Whatnot
The chapter delves into the founding origins and user experience of Whatnot, a livestream shopping platform likened to a mix of Twitch and eBay. It explores the platform's growth during the pandemic, lessons learned, and strategies employed for success, focusing on creating a customer-centric, adaptable marketplace. The discussion also covers competitors in social commerce and the qualities that make a successful seller on Whatnot.
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