You Have to Drive Direct Revenue Leverage

There's a media company inside every organization, and you're pulling all the levers. You could launch your own event like hub spot and sales force has done. You could do your own podcast sponsorships. You could have your own training. And so if you look at somebody like the e times, that's an operation, you know, they have activities going. It's not just what the content looks like, but how it actually fit together to make it strategic. So i think we just have to think differently," he says.