Intro

E806: Since the release of ChatGPT, SEO influencers and agencies have been pushing the idea that schema is essential for LLMs - and as it turns out, this is a complete lie.

I break down the viral studies proving that structured data does not help with AI Search visibility, and why agencies charging thousands for “schema for LLMs” are selling snake oil.

You’ll hear: - The evidence showing ChatGPT and Gemini ignore schema during tokenization - Why structured data gets destroyed in LLM training - What to focus on instead if you actually want visibility in AI search - Easy, actionable steps to get mentioned more often by AI tools like ChatGPT, Perplexity, and Claude

Stop wasting time (and money) on schema hype. Learn the strategies that actually drive visibility and sales in the age of AI search.

⭐️ Structured Data Does Not Help With Visibility In AI Search - https://www.seroundtable.com/structured-data-schema-ai-search-visibility-40099.html

⭐️ Visual explanation showing ChatGPT destroying schema - https://www.linkedin.com/posts/markseo_seo-activity-7363511170965630984-OZtu/

⭐️ Schema LLMs experiment - https://www.linkedin.com/posts/julio-guevara_this-is-just-wrong-i-have-seen-this-advice-activity-7371443709680185345-Zpci/

⭐️ Hidden Text Experiment showing - https://www.searchpilot.com/resources/case-studies/seo-split-test-lessons-bringing-content-out-of-tabs

⭐️ Hidden Text Experiment from SEO Experiments - https://seosherpa.com/seo-experiments/

💎 Compact Keywords - My SEO Course - Get paying customers through SEO - Clear step-by-step video breakdowns - SEO templates to be copied and adapted for your products and services: https://compactkeywords.com/

00:00 Controversial Stand on Schema and LLMs 01:13 SEO Community Reactions and Studies 02:02 Understanding LLMs, Tokenization, and Schema 05:23 Practical SEO Tips for AI Visibility 08:33 Final Thoughts

The Edward Show. Your daily search engine optimization podcast: https://edwardsturm.com/the-edward-show/

#generativeengineoptimization #searchengineoptimization #seotips #digitalmarketing