12min chapter

The Bootstrapped Founder cover image

355: The Age of the Gatekeeper Is Over

The Bootstrapped Founder

CHAPTER

The Shift from Gatekeepers to Personal Curators in the Digital Age

This chapter explores the shift from traditional media gatekeeping to a new landscape where personal trust and algorithms shape content choices. It emphasizes the role of creators as trusted curators in niche communities, highlighting the importance of peer recommendations in achieving success.

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