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Introduction
Elizabeth Holmes founded a company called Theranos. Over its 15-year existence, Theranos raised almost $1 billion in funding. The product didn't work and the revenues were inflated. So how did she convince so many people to believe her? How on earth did she get away with this lie for so long? Today, I'll uncover how she did it and why people believed her. Not so you can do the same, but so you can be wary next time a snake oil salesperson comes along and tries to pull the same trick.