Micheal pallin wrote a book called, our national eating disorder. It's about the rise and fall of the atkins diet as a jumping off point to talk about how america bounces from like fad diet to fad diet. Eating is so fundamental to the human condition, yet we don't seem to know how we're supposed to eat. And we're constantly getting these weird whip lash messages about what we should and shouldn't eat. The science isn't all that helpful, and the marketing isn’t all that helpful. You make a show with. I just had breakfast. Imagine the end of yours.