The Evolution of Celebrity

I think like fame in the sense that we know it is, I mean, you got like Genghis Khan back in the day and people like that. But like the form of like celebrity is a modern concept. And I, how do we define modern? So that would be, I read a book about it, it places it in like 17th century,. It's sort of like everything else since then related to information. The exponential growth is just like out of control with celebrity.