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Planning for Effective Outcomes #7: The Downfall of Media Measurement

The WARC Podcast

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The Importance of Paying More Attention in Procurement

We've been almost programmed to act a certain way. And it seems to be a critical part of making this course correction is that we've got to associate what we're spending with performance. You are spot on. Look, what I say in every speech that I do or every keynote I talk about bring procurement along for the journey,. Because their remit to your point is cost reduction, not paying more for less. There's so much push for effective reach now using attention as that baseline. We're literally moving into a point where we've moved away from case evidence. And now I can predict without any difficulty what's going to happen and it typically happens.

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