Selling the Couch cover image

ENCORE: Blogging As A Way To Build Your Practice And Reach Your Ideal Clients

Selling the Couch

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Is That a Bridge of Hope?

i want to make sure heard it correctly. So certainly speak to some one. Speak to some one's pain point, your ideal client. And ian make that apparent in the beginning of whatever you're writing so that it varies and they have an interest in continuing to read. i also, from the different coaching things that i've done too, is you want to create like a little bit of bridge of hope. Here's the pain point, and then here is how reading this article is going to help you. I would love to hear your thoughts around that. Some folks ay, you know what? So what if a client reads that and they get there, you know, they get

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