Building Brands Through Community Engagement

EP18: Should We Remove the "e" From eCommerce (Hot or Not Edition)

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Get ready for a lively debate on the future of eCommerce—plus, we’re bringing back Hot or Not, the eCom edition, in this special live episode of The ASOM Pod, recorded at Commerce Roundtable San Diego!

In this exciting episode, Jimmy Kim (CIO and Founder of Sendlane), John Roman (CEO and Co-Founder of BattlBox), Amer Grozdanic (CEO & Co-Founder of Praella), and Bryan MacDonald (Director of eCommerce at Oma's Pride) dive into the evolution from eCommerce to unified commerce, but they also engage with a live audience, answering questions and getting real-time insights on the hottest trends reshaping the industry. 

This episode is packed with insights and includes a fun round of Hot or Not to debate retail, dropshipping, EBITDA, and more! Expect lively discussions, expert insights, and spontaneous moments as the crew explores:

Should we remove the “e” from eCommerce and fully embrace unified commerce? What’s HOT or NOT in retail, dropshipping, and profitability (EBITDA)? Why community and organic content are more essential than ever for brand loyalty. How to build a brand that thrives with influencers and affiliates. Fresh strategies for organic growth and staying competitive in today’s market.

If you're curious about where commerce is headed and want to hear live audience Q&A that adds even more depth (and of course humor) to the conversation, this episode is an absolute must-watch. Don’t miss out on this dynamic, interactive session shaping the future of eCommerce!

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00:00 Teaser Trailer

01:06 Welcome to the ASOM Pod

01:33 Introductions

02:07 Debate: Should We Remove the ‘e’ from eCommerce?

02:45 Game Time: Hot or Not - Retail

03:20 Discussion: The Realities of Retail

07:43 Game Time: Hot or Not - Drop Shipping

11:31 Debate: The Future of Drop Shipping

12:20 Game Time: Hot or Not - EBITDA

13:48 Discussion: The Importance of Profitability

18:56 Game Time: Hot or Not - Community

19:28 Discussion: The Rise of Community in Consumer Behavior

21:25 Discussion: Building Community Through Influencers and Affiliates

25:59 Game Time: Hot or Not - Organic Content

29:12 Discussion: Innovative Strategies for Organic Growth

35:01 Wrapping Up: Reflections and Future Plans

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Follow Jimmy Kim at: 

X:  https://www.twitter.com/yojimmykim 

Linkedin:  https://www.linkedin.com/in/yojimmykim

IG: https://www.instagram.com/@yojimmykim 

Tik Tok: https://www.tiktok.com/@yojimmykim

Follow Bryan MacDonald at:

X: https://www.twitter.com/bryanomaspride

LinkedIn: https://www.linkedin.com/in/bryan-macdonald-ct

IG: https://www.instagram.com/@anythingbutasalad

Tik Tok: https://www.tiktok.com/@anythingbutasalad

Follow John Roman at: 

X: https://www.twitter.com/@JohnMRoman

Linkedin: https://www.linkedin.com/in/john-roman/

IG: https://www.instagram.com/@johnnyromes

Tik Tok: https://www.tiktok.com/@johnmroman

Follow Amer Grozdanic at: 

X: https://www.twitter.com/@AmerGrozdanic

Linkedin: https://www.linkedin.com/in/amer-grozdanic

IG: https://www.instagram.com/@amergrozdanic

Tik Tok: https://www.tiktok.com/@amergrozdanic

Contact us at hello@asompod.com for sponsorships, appearance requests, interviews, or general information!