#117 - Marketing complex B2B products with Martha Aviles, VP of Marketing at Talroo
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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How to Use Feedback to Influence Your Marketing
A good feedback can go far and wide into marketing. It can inform a lot of other things that you might need to tweak within the organization. Pendo is a great in-app role for SaaS platforms. You can survey whether it's net promoter score type of surveys or other kinds of surveys. So those would be my two kind of go-tos.
Play episode from 16:26
Transcript
