6min chapter

Idea to Startup cover image

How to Choose the Right Customer

Idea to Startup

CHAPTER

How to Build a Tight Customer

The right customer segment allows your first product to be pretty crappy because you know that you'll be able to make up for it in other ways. The question I always get is if you start small, how will you grow? The short answer is you'll never get to the point where you can grow if you don't.

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