Why Do People Look for the Easy Story?

We have a tendency to look for the simple story. This is something I've seen in publishing the number of self-help books with fucking the title. It's totally causation and correlation. Exactly. And if you can put together a simple story, like, well, that happens to twice in a row. Therefore, that must be generally true. That's that's easy and well packaged and your brain's going to go with that unless you really consciously try to deconstruct that story.