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The Rise and Fall of the Flat White
The flat white is used as a kind of ambassador drink for what we might call high quality specialty coffee preparation. There's a famous coffee shop that opens in London called Flat White in Soho in 2000s. The flat white then kind of spread into seeped into the sort of the main coffee chain menus like Costa, etc. And then got fed back into Starbucks and America. So actually the flat white is now available over in America, but quite late in that process. Meanwhile, there are other beverages like the so-called mocha. Now that isn't really a beverage that was known in Italy, but has come to exist in Italy recently in the form of something called the