Rebellion and Individuality in Apple's 1984 Ad

January 22, 1984. Apple launches the first Macintosh computer, with a showstopping Super Bowl commercial. The ad itself was revolutionary, but the product it launched almost single-handedly brought computers into the mainstream, changing the world as we know it.

Special thanks to Alex Soojung-Kim Pang, author and producer of the “Making the Macintosh” digital archive.

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