2min chapter

Video Creators cover image

Don't let TIME hold you back from YouTube Success

Video Creators

CHAPTER

What's Your Be-Hag for Your Life?

Timothy Cook: What makes a company great versus just good is that great companies have what he calls a be-hag, a big hairy, audacious goal. "What's the bigger, the bigger overall thing that we're really... And you put it so great, in talking about life, because even if you're a business, right? What does the business want?"

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