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INFLUENCE (ROBERT B. CIALDINI) - Listening books

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CHAPTER

The Psychology of Betting: Harnessing Social Proof at the Races

This chapter delves into the impact of social proof on betting behaviors at racetracks, showcasing a scenario where a seasoned bettor influences odds by creating a false favorite. It examines the psychological elements that guide inexperienced bettors, revealing how expert strategies can exploit public perception.

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