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Failure is a choose-your-own adventure for startups

Equity

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Redefining Failure in Startups

This chapter examines the complex nature of failure within the startup ecosystem, contrasting high-profile collapses with common challenges that most startups face. It emphasizes the evolving perceptions of failure, arguing that it's not merely about business closures but also about missed opportunities and the pressures from investors and media. By analyzing recent layoffs and restructuring in the industry, the chapter redefines failure as part of a continuous learning process rather than a definitive endpoint.

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