Positioning with April Dunford cover image

Crafting a Persuasive Sales Pitch (Part 2)

Positioning with April Dunford

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The Importance of a Product Walkthrough

A lot of times what I see SaaS companies doing is a standard product walkthrough. Most common thing is the rep gets on and they give a demo. And that's it. The idea is that it's up to the customer to figure stuff out. A lot of time, your jaziest features are actually not that obvious because no one else has them.

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