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829: How to Write so People will Read with Casey Mank

How to Be Awesome at Your Job

Why Are So Many Top Selling Books About Chess So Poorly Written?

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The tone piece is going to be specific to the audience and the response. It's always context dependent, which is why it comes last. Not everything you write has a do piece. If there is something you want them to do, click this link, donate money,. sign the petition, pick a meeting time. There's a great chance that they're going to give up if it becomes hard or confusing.

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