two & a half gamers session #36 - Google AdROAS campaigns, Admon Exchanges, Survivor.io update
two & a half gamers
00:00
UI Campaign Optimization and Setup Tips
If your campaign is almost no traffic, which is what I mentioned just now, check your T-RAS bit. A high RAS target could cause a longer initial ramp up period. So if you are aiming for 50% day seven, put 20 or 30%. Then you can gradually increase the target RAS as the campaign stabilizes to achieve better ROI of course. Take on like small incremental adjustments 10 to 20% to avoid like a volatility of the campaign. And then there's one other thing which got a lot of attention in my blog and he wrote, I quote, nobody cares about TCPS or its target CPA, even optimized campaigns anymore. Don't use proxy events
Play episode from 08:03
Transcript
