The Prof G Pod with Scott Galloway cover image

Office Hours: The Strength of Sanctions, the Short-form Video Revolution, and Yielding to Economic Security

The Prof G Pod with Scott Galloway

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The B2B Advantage: Navigating Consumer Demands and Short-form Opportunities

This chapter explores the benefits of B2B business models compared to B2C, cautioning against the challenges of consumer expectations. It also highlights the rising potential of short-form video content for B2B applications in education and training.

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