Evolution of the Mission and Creating a New Category

After giving up diet soda for fruit-infused water in 2005, Kara Goldin regained her energy, lost weight, and wanted to help others do the same. She started Hint from her garage to help people fall in love with water, and the company is now one of the largest independent beverage companies in the nation with $230+ in sales. Hint has millions of passionate fans, and its popularity at companies like Google led Forbes to name it the “de facto drink of Silicon Valley”. 

Kara has won EY's Entrepreneur of the Year, Forbes 40 over 40, and Fast Company's Most Innovative People in Business. She shares some incredible advice on advocating for yourself early in your career, leading during times of crisis, and finding fulfillment in work. Make sure to check out her book Undaunted and her feature on the Seed Stage Stories blog!