
Kara Goldin: Disrupting a Billion-Dollar Industry as a First-Time Founder
Seed Stage Stories
00:00
Evolution of the Mission and Creating a New Category
This chapter explores the evolution of the company's mission and the motivation behind creating a new category in the beverage industry, focusing on eliminating sweetened products and creating unsweetened flavored water. It also discusses the challenges of starting a new category and the importance of having a bigger purpose during tough times.
Transcript
Play full episode