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Kara Goldin: Disrupting a Billion-Dollar Industry as a First-Time Founder

Seed Stage Stories

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Evolution of the Mission and Creating a New Category

This chapter explores the evolution of the company's mission and the motivation behind creating a new category in the beverage industry, focusing on eliminating sweetened products and creating unsweetened flavored water. It also discusses the challenges of starting a new category and the importance of having a bigger purpose during tough times.

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