3min chapter

Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards cover image

Episode 169: Podcast 169 - An Avatar is YOUR Best Customer - How Are You Communicating with Them to Find You?

Sales Copywriting and Content Marketing Hacks Podcast with Jim Edwards

CHAPTER

The Avatar Wizard Is a Great Way to Define Your Ideal Customers Hot Button

The avatar wizard helps you define all of your ideal customers hot buttons. It's almost like the scripts become a second brain for you and make it easy to plug those into the frameworks that work. The thing about the abitar though, is that if you really have that thing dialed in, which stew does, when you hold that avatar up to your ideal customers, almost like a mirror,. They say things like, wow, you really get me. Or, ah, it's like your reading my mind. And and that whole avatar thing really resonates with them. I would i use the story. O callick, i know you storyas ialle i i well, everybody

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