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Felix Oberholzer-Gee - The Competitive Advantage of Value-Based Strategy

Value Investing with Legends

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The Single Most Important Decision in Evaluating a Business Is Pricing Power

Pricing power is the single most important decision in evaluating a business, according to Warren Buffett. The net result of having created value can be premium prices and financial flexibility for firms. But when you make your customer pay for every mistake that they have made, it's just value capture not really at the expense of customers. And I would love to talk about specific ways of increasing willingness to pay.

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