117 - The Lost Art of Marketing | Andrea Kayal
GTM Live
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Is There a Three Month Trade-Off on Cold Outbound?
I agree with the sentiment on cold outbound. I just think that the way it's executed right now needs to change dramatically, he says. "It takes a lot of budget away from marketing to feed a function with leads that aren't doing anything" The person in that roll is not suited to go out and communicate effectively with an executive,. So there are some certain things in that function that need to be rethought about if we're going to try and get to c ios.
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