469 – Shortcut Your Startup with Courtney Reum
The How of Business - How to start, run, grow and exit a small business.
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The Importance of Asymmetric Risk Reward
You can do things to give yourself a better chance of that upside and maybe a little less chance of the downside. And I think the more you stick to those principles, they'll bear out over time. You kind of have to trust that process that eventually it'll pay off or if you're making the wrong process eventually will catch up to you. But this is a game of asymmetric risk reward.
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