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E1130: “Billion Dollar Loser” Author Reeves Wiedeman on WeWork’s epic rise & crazy collapse, Adam Neumann’s unique behavior, hypocrisy, red flags & more

This Week in Startups

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The Innovative Beginnings of WeWork and the Market Needs Post-Crisis

This chapter explores the origins of WeWork, beginning with the eco-friendly 'Green Desk' concept aimed at freelancers and startups. It examines the company's early success in adapting to post-financial crisis market demands and challenges conventional office leasing practices.

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