Data Warehousing, Extracting Insights from Data Blending, Segmenting iOS Users, and more with Dan LeBlanc @ Daasity
Conversion Tracking Playbook
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The Future of Server Side Tracking
It's inevitable that you will have to get potentially all of your channels up and running on server side tracking. As many platforms aren't either A or not ready, they don't want to give up the fingerprinting from their cookie. The second reason we know it's happening is what we mentioned, talk about the browsers where the words, you won't have the ability to just plop JavaScript on the site.
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