Episode 261: Storytelling in Marketing with Rebecca L. Weber
UI Breakfast: UI/UX Design and Product Strategy
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Do You Have a Target Audience?
Do you feel like your clients, coaching clients, do they all have the ultimate goal of appearing in big name publications? I think it's most important for them to identify who their ideal clients are and why. Very often, it isn't that one big well-known publication. We'll sometimes see this, like on whatever day it is, multiple publications will be doing a very similar story. But they all come at it slightly differently.
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