Reimagining Political Conventions

This chapter explores the innovative format of the upcoming Democratic National Convention, emphasizing its shift from traditional large gatherings to a digital experience aimed at engaging voters through live video feeds. The discussion includes the significance of storytelling, especially for nominee Joe Biden, and the need to inspire swing voters and younger audiences who may feel disenchanted with the political process. The speakers analyze the strategies employed by both Democratic and Republican conventions, focusing on the diverse lineup meant to attract a broader coalition of supporters, particularly in the context of addressing national crises.