Déjà-Brew: How Coffee Got Bad, Then Worse, and, Finally, Good Again
Gastropod
00:00
Starbucks Coffee Theatre
Howard schultz, who was a salesman in new york, started supplying equip ment to starbax. He saw italian coffee culture and thought he would bring elements of that culture to the us. The transformation for starbucks came when howard schultz took a position in the company. They were not doing what we now associate with starbuk at all. It's a very aggressive flavor. That's why they use the words bold, bold and rich, especially bold. You'll see it all over the place.
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