#81 - A B2B SaaS marketing strategy from zero to one with Paul Sebastien, CMO at Offensive Security
FINITE: B2B Marketing Podcast for Tech, Software & SaaS
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The Usp of the Usp Was a Pipa
The us p was actually very much dependent on the customer, in the size of custom we found. Large enterprises were often more attracted to the l m s capabilities and the ability to crate their own content. We really worked hard to make it as painless as possible to deploy on the specially on the high grill, smaller company's side. That was a critical selling point.
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