Why, What, How, Now Framing

$106M in 72 hours - how did he do it? 🚀 In this video, we break down the actionable framework behind Sharran and Alex Hormozi's record-breaking launch, providing step-by-step insights into crafting offers that convert and building a real, engaged audience. From unique marketing strategies to mastering personal branding, you'll discover the essential tools needed to transform your business.

Joined by Sharran Srivatsaa, president of Acquisition.com and a close collaborator of Alex Hormozi, we dive into the strategies that led to this monumental success. Learn how to optimize webinar attendance, pre-frame your audience, and leverage digital marketing techniques like short-form content to drive results. Plus, we touch on the importance of clear value propositions, reducing objections, and creating impactful offers that resonate.

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CHAPTERS:

00:00 - Intro

01:11 - Attention Required for Success

07:27 - Making Your Offer Stand Out

12:47 - Pre-Framing Your Audience

17:30 - Reason, Relevance, Invitation Framework

19:40 - Best Offer for Thank You Page

21:25 - Driving Traffic to Your Offer

22:45 - Leading with Proof

24:04 - Why People Don't Promote

27:53 - WHY WHAT HOW NOW Framework

31:55 - Properly Framing a Presentation

39:14 - Getting Traffic

40:35 - Going Viral

42:45 - Validating Your Content

46:08 - Getting Media Coverage

47:50 - Increasing Impressions on Content

52:20 - The Authority Frame

57:45 - It's Not Meant to Be Easy

59:15 - Going Viral Strategies

1:05:25 - Selling Out an Event Launch

1:11:08 - Convenience in Business Trends

1:15:43 - Driving Customer Objections