3min chapter

Marketing Made Simple cover image

#82: Amy Porterfield—5 Email Marketing Secrets for Long-Term Business Growth

Marketing Made Simple

CHAPTER

Building Your List Is So Important

90% of the people on my email list right now are not ready to buy from me today. So your weekly original content, your lead magnet, you're meeting them where they're at and you're helping them understand something new or get new knowledge so that they are ready to buy when you're ready to sell. And then use social media. Get it out there as much as possible. If your people are not on TikTok, then don't waste time building a TikTok. You want to be where your people are and then provide great value in those spaces to get people's email address.

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