3min chapter

HBR IdeaCast cover image

The Consumer Psychology of Adopting AI

HBR IdeaCast

CHAPTER

Enhancing User Control in AI Integration

This chapter explores the integration of AI across different industries, highlighting the necessity for users to maintain a sense of control over AI systems. Through examples like smart thermostats and robotic vacuums, the discussion emphasizes that offering both automated and manual modes can enhance user satisfaction and acceptance of technology.

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