Exploring Brave's Ad Ecosystem and Crypto Challenges

This chapter explores Brave's unique ad platform, which prioritizes user privacy and control. It also addresses the challenges of cryptocurrency regulations and the importance of maintaining accountability while preserving user anonymity.

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Episode notes

Brendan Eich, CEO and president of Brave, discusses his history in tech prior to crypto, including working at Netscape, how he created Javascript in 10 days and his short stint as CEO of Mozilla, what problems with ads that Brave is trying to solve, and why Brave needs the Basic Attention Token. He explains why Bitcoin wouldn't work for cryptocurrencies on the platform, why they use BAT over stablecoins, and how Brave strips ads from publishers' webpages, but doesn't from Facebook or Google, and how it causes collateral damage to publishers. He talks about how the browser is a middleman, how Brave works with Uphold and why it doesn't require KYC unless the users wants to cash out on his or her Brave rewards. He also explains why he isn't worried that BAT could meet the four prongs of the Howey test, what it will look like when Basic Attention Token is decentralized and why he doesn't know if publishers are earning back in BAT the ad revenue that Brave blocks.

Thank you to our sponsors!

CipherTrace: http://ciphertrace.com/unchained

Crypto.com: http://crypto.com/

Kraken: https://kraken.com/

Episode links:

Brendan Eich: https://twitter.com/BrendanEich

Brave: https://brave.com/

Basic Attention Token: https://basicattentiontoken.org/

BAT white paper: https://basicattentiontoken.org/wp-content/uploads/2017/05/BasicAttentionTokenWhitePaper-4.pdf

Brave Rewards: https://support.brave.com/hc/en-us/articles/360027276731-Brave-Rewards-FAQ

Brave privacy policy: https://brave.com/privacy/

https://brave.com/privacy/#dev-detail